The service includes one license for the email marketing application.
This tool allows customers to create different types of mailing campaigns, is easy and intuitive, and does not require any technical expertise. The application provides templates for the creation of email campaigns, and an editor that allows customization. All campaigns will be responsive, so that subscribers can see them in any device.
The campaign’s scope can be broadened by including it in social media through the social media campaign feature.
With A/B testing customers will be able maximize results by testing which campaigns are more successful.
Campaigns can be automated to be sent on a set date or based on rules, like a subscriber’s birthday or as a payment reminder.
An unsubscribe button will always be included.
Subscribers can be segmented based on location, age, and more. Customers will be able to create custom fields to add more information about their subscribers. A subscription form can be created and integrated into the customer’s website to help them build their base.
The application provides reports and metrics that allow the customer to analyze the performance of each campaign. Information like delivery rate, openings, clicks and location of subscribers. They can also calculate the ROI of their email campaigns.
Digital Marketing Support
Digital support such as SEO, SEM, Google My Business, AdWords Publishing, Organic publication on social networks, Paid publication on social networks and Creation of Blogs.
KONIBIT will provide the assistance of community managers to review the following topics:
- SEO: The service includes one analysis per year of the customer’s website. A detailed report will be generated explaining which aspects need to be improved. The service also includes assistance to understand the recommendations and how they work.
- Google Ads: This service includes help with the creation of an account, as well as assistance on the creation of a campaign and how to configure it. One analysis per year is included, where the community manager can help the customer interpret reports of previous campaigns and make suggestions on how to improve performance.
- Social media publications: The community managers can provide assistance on the creation of paid and organic content on social media. Help can be provided in the creation of the business or business manager account.
- Blog creation: KONIBIT’s community managers can provide recommendations on the best blog tools depending on the customer’s website (when possible), and provide one assessment per year on how to use a blog to improve a site’s performance and SEO: periodicity of posts, contents, and key words.
- Email marketing campaign creation: KONIBIT offers the customer the creation and configuration of one email marketing campaign per month. This service includes the design of the email, uploading the subscription base (provided by the customer), and sending of the campaign. The customer is responsible for providing the subscriber email base for the campaign, and the content (text and images) through the platform. The customer must approve the campaign before it is sent and will be fully responsible for it.